ACQUIRE AND SERVE YOUR CUSTOMERS WITH INTELLIGENCE
Lucent Customer Analytics targets two out of the 3 stages in the customer lifecycle which are the Customer Acquisition and Relationship Management. Acquiring new customers is essential for the growth of any business. Effective marketing campaigns target the right set of prospects with the right personalized message and through the right channel.
Analyze a customer to get an overview of all relevant characteristics to inform discussion points during interactions. In one view, know the customer’s churn prediction, lifetime value, credit rating, deposit depletion and next best offer. Identify high value and most profitable customers.
Analyze text data for opinion polarity (positive or negative) to know sentiments towards your brand or product. Extract keywords from data sources to identify critical words associated to your brand. Data sources include social media posts and survey/feedback text. report builder. Share with users or user groups to grant access to reports.
Using available data points, our AI driven model identifies important features of customer behavior and cluster in groups which results in a data driven understanding of your customers